Easter has been and gone and the ‘chocolate rush’, for most of us, is now a thing of the past. But, for others, the craving for chocolate can continue and the need for other sugary foods can increase. And the four-day binge can be hard to break. 
So, how do we control these cravings? Hypnotherapy can help the person achieve control and re-educate their taste buds by working with the sub conscious.
The National Council for Hypnotherapy (NCH) has around 1800 qualified and trained therapists throughout the UK on its directory all of whom can help people work on their eating habits.
Overcoming addictions and weight management has been successful for hypnotherapy around the world and the NCH has therapists experienced in offering this type of help.
Clinical hypnotherapy is the application of hypnotic techniques in such a way as to bring about therapeutic changes. The therapist assists in activating the inner resources of his client to achieve realistic goals and, in this case, break the chocolate habit.
Chocolate craving is often an unwanted habit or behaviour which can make you feel as if you are out of control.
But hypnotherapy works rapidly with bad habits because it works directly with the subconscious, bypassing the critical mind and getting to the root of the issue so that changes can be made quickly and efficiently.
Both men and women crave chocolate, but far more women than men experience chocolate cravings, says the website fitday.com. Why do women crave chocolate more than men? Chocolate cravings may be linked to low blood sugar, stress or changing hormonal levels prior to a woman’s menstrual cycle.
Eating chocolate makes a person feel good, because it increases levels of serotonin in the brain. Serotonin is the neurotransmitter that is responsible for feelings of well-being and enhanced mood.
Some research suggests that chocolate contains the same alkaloid compounds that make alcohol addictive, so experts believe there may be some grounds for considering chocolate physiologically addictive.
If you need to see a hypnotherapist for weight management or an unwanted habit – like chocolate addiction – they will ask you lots of questions about when you eat, what you eat and what triggers you to reach for food when you are not hungry.
Your therapist will then put together a programme of treatment that is about changing your habit with food for the rest of your life. So, unlike crash diets, it addresses the root of your compulsive eating to enable lifelong change.
If you feel you are in this situation, use the NCH directory by clicking here to find a therapist near you.